our history...

We opened our doors at on May 2, 1994 starting in a few small rooms on the third floor of an old building on the corner of Church and Main streets in Oshkosh, Wisconsin.

The idea was to sell used bridal gowns and veils on consignment and after a single ad in the paper the gowns started pouring in...non-stop. We had found a valuable niche!

After 18 months it became necessary to move to larger quarters and in January of 1996 we relocated to a spacious street-level shop on the same busy corner.

Moving allowed us to expand our inventory and offerings considerably to now include all the wonderful things you see on our website. We've really enjoyed the ride so far and hope to serve you, in bigger and better ways, for many years to come. We have also added tuxedo rental, invitations and accessories.

offers thousands of new, first quality, nationally advertised bridal gowns, bridesmaid dresses, mothers and flower girl dresses at a 20-30% discount. Our shop also provides alteration services, a lay-away plan and we accept major credit cards.


465 North Main Street
Oshkosh, Wisconsin USA 54901